Providing Valuable Member Services
Membership services aim to provide members with valuable benefits that they can't find anywhere else. Cindy Meehan, CAE, deputy director of member relations for Emergency Nurses Association, and Brenda...
View ArticleCreating a Content Plan for Your Association
Brian Bluff, CEO and co-founder of Site-Seeker, discusses the key considerations around organizing a content strategy for your association's online marketing plan.
View ArticleAdjusting Your Volunteer Strategy for Generation X
With each generation, associations need to change their recruitment strategies and overall structure to better attract new volunteers. Generation X is no exception. Organizations must change now if...
View ArticleCommunication Strategies That Cut Through the Clutter
An enduring challenge for associations is cutting through the information clutter and reaching members who are increasingly busy. Members often disengage because they aren't using the association...
View ArticleBenchmarking as a Member Service: How it Works
Benchmarking as a member service has increased in importance as associations are charged with giving their members more information about how they stack up to others in their industry, and where they...
View ArticleKey Strategies to Improve Your Advocacy Program
A well-structured advocacy program demonstrates membership value by showing your members exactly what your association is doing to improve the industry for their business. With measurable goals,...
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